Just a little background :
The Cannes Festival is like the Grammy / Oscars of the advertising world. To win one for a campaign is equivalent to getting your cock sucked on by the Queen of England while she declares a holiday in your name and bequeaths you a castle, some property and a title.
Or just really good mojo for your career.
As you can see, to win SOMETHING at Cannes is AAAAAH!, whilst winning the Gold Lion / Campaign of the Year is AAAAAAAAAAAAAAAH! *dies and goes to Heaven
A very big deal indeed. So please support this humanitarian move. Wouldn’t the world be a better place if wankers such as myself made the move?